Wearing lingerie is an act of radical self-care, not something to buy to please a man.

Tired of an industry fixated on fetishizing models for the male gaze rather than
valuing the real female experience, we set out to create intimates that meld
traditional craftsmanship with inclusive, female-first ideals and sustainable
practices better suited for the modern world - and the modern woman.

A brand that reimagines lingerie from ‘A present for him,’ to ‘A gift to myself.’

By challenging industry clichés, promoting self-love, and championing body
positivity and size inclusivity, we're not just changing the way women look at
lingerie - we're changing the way they see themselves.

Dream & Drive was founded in 2015 by original lingerie lover and fashion school graduate, Carly Morrison.

After graduating with her diploma in Adelaide and being inspired by the intricate beauty of intimates, Carly studied lingerie design and pattern-making in the heart of Milan, home to some of the world’s best ateliers.

Upon arriving home, Carly was inspired by her studies to create a new lingerie line that fused old-world fashion design with sustainable practices better suited to the modern world. More importantly, she wanted to create lingerie that celebrated the female form, following and enhancing a woman’s natural contours. Think: soft cup bras, bralettes and knickers that are comfortable, playful, seductive, and fit just right.

Every single order is ethically handcrafted with painstaking attention to detail in Dream & Drive's small atelier in the heart of Adelaide. With inclusivity and body positivity at the heart of her brand, Carly invites all women to embrace the notion that sexy is a state of mind, not a particular body shape or size – and to be fearless in the pursuit of what makes them feel good.